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Digital Branding and Engagement

Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

Presented by edX, this course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

 

Location: Online

Date: Anytime (4 week course)

Time: Anytime (1-2 hours per week)

Cost: Free

 

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