Through consultation with community it was identified that Logan needed to position arts, culture and heritage as a key element of Logan’s city image.
Local arts and cultural representatives wanted to promote public art and heritage sites to raise awareness in the broader community.
A list of over 100 public art and heritage sites in the City of Logan were identified and local ‘storm chasing’ photographer and artist Marty Pouwelse was commissioned to photograph each one.
Five distinct trails were developed that covered all the council divisions. These are
Trail 1 Logan Village to Beenleigh (launched May 2016)
Trail 2 Greenbank to Veresdale (to be launched 2017)
Trail 3 Logan Central to Loganlea (to be launched 2017)
Trail 4 Browns Plains to Marsden (to be launched 2017)
Trail 5 Daisy Hill to Eagleby (to be launched 2017)
Twenty-seven sites were selected for the initial trail from Logan Village to Beenleigh. An A3 foldable trail brochure was produced, with images and text detailing the 27 sites on one side and a map with legend verso. The trail map is available for free at each site and online through Council’s website.
May 2015 to May 2016
City of Logan
$6,000 – Regional Arts Development Fund
RADF is a partnership between the Queensland Government and Logan City Council
Phone: 3412 5128
The City of Logan has not been well known for its built heritage, yet there are twelve sites registered on the Queensland Heritage Register and 70 buildings of significance on the local heritage register. There are also places of significance to the Aboriginal people of Logan, and over twenty-five commissioned public artworks throughout the city.
The trail has attracted new audiences, people who weren’t aware or previously interested in Logan’s public art and heritage. It has increased their knowledge of the diversity and quality of Logan’s heritage – from churches, pubs and memorials, to the remnants of old tree-lined avenues – and, through this, how the City of Logan has come to be what it is today.
The trail provides people with points of interest about the city in which they live. While most of the public artworks are in visible places, many of the heritage places are ‘out of the way’ so the map is important to alert people as to where they can be found, and what to look for when they get there. The information about public art is important, too, as while people may drive past them each day, they may not know the story behind the artwork. The intention is to get people to discover the many fascinating aspects of their city.
There is obviously strong community interest, as there have already been three print runs of trail guide and map. Feedback from the community was actively sought at the launch and the trail was updated incorporating feedback for the next print run of 2000. This was also quickly taken – within three weeks – and another run of 5000 has been printed.
A printable version (PDF) (535.11 KB) of this case study is also available.