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Marketing plan

Resources

Arts Access Australia – AAA Advice on Accessible Marketing
Advice on how to make your marketing materials, communications and website more accessible to people with a disability.

Australia Council – What’s my plan? 
A guide to developing arts marketing plans.

Cultural Enterprise Office – Building an Online Presence
This five part short video series will guide you through the importance of managing your online presence.

DIY Toolkit – Marketing Mix
Develop the best marketing mix for audience engagement using the DIY template and instructional video.

National Arts Marketing Project
Information, tools, and practical ideas to design high-quality, cost-effective marketing programs and strengthen arts organisations.

Queensland Government – Developing a marketing strategy
A step-by-step guide and additional resources for developing your marketing plan.